February 29, 2024
Does an ebook for a novel really need any cover at all?
No one complains about the lack of back cover. And the pages don't
need protecting from coffee stains.
Might be worth a go.
Many of the 200+ authors who saw it in the first 24 hours
probably thought I wasn't serious. Some kindly commented because of their
concern that I might want to do it because I couldn't afford the cost of
designing a custom graphic, and I'm sure would've generously suggested free
tools if I had asked.
For me - this is Not about saving money on
design. It's a marketing experiment.
I wonder if excluding graphics
from the cover, and using an information packed text design, will make books
stand out compared to splashy cover designs.
A matter which needs
testing - is how much text is ideal?
Should it be...
- the first line of the book?
My plan is to test these approaches with a pre-existing
story. And in the coming weeks I will change the uploaded covers in various
online book stores to see how they look and iterate towards some kind of
reliable answer which works for my books.
When I was publishing
computer journals online (1996 to 2019) I had my own ad platform and was
involved in around 4,000 ad iterations.
One way of thinking about book
covers is they are just ads.
I always told my customers, if you don't
know where to start, then start with white space.
Hey, the White Album
worked for the Beatles didn't it?
Although everyone has personal
preferences about what attracts them to books, I think the "conventional
wisdom" on book cover design simply results in too many samey looking
products in a crowded market.
If you come back to these pages, I'll
report on how the experiment is progressing. | |