Marketing Views

do ebooks need graphical covers?

by Zsolt Kerekes

February 29, 2024

Does an ebook for a novel really need any cover at all?

No one complains about the lack of back cover. And the pages don't need protecting from coffee stains.

Might be worth a go.

That's what I said in a provocative tweet recently.



Many of the 200+ authors who saw it in the first 24 hours probably thought I wasn't serious. Some kindly commented because of their concern that I might want to do it because I couldn't afford the cost of designing a custom graphic, and I'm sure would've generously suggested free tools if I had asked.

For me - this is Not about saving money on design. It's a marketing experiment.

I wonder if excluding graphics from the cover, and using an information packed text design, will make books stand out compared to splashy cover designs.

A matter which needs testing - is how much text is ideal?

Should it be...
  • the first line of the book?
  • the first paragraph?
  • the first page?
  • the blurb?
My plan is to test these approaches with a pre-existing story. And in the coming weeks I will change the uploaded covers in various online book stores to see how they look and iterate towards some kind of reliable answer which works for my books.

When I was publishing computer journals online (1996 to 2019) I had my own ad platform and was involved in around 4,000 ad iterations.

One way of thinking about book covers is they are just ads.

I always told my customers, if you don't know where to start, then start with white space.

Hey, the White Album worked for the Beatles didn't it?

Although everyone has personal preferences about what attracts them to books, I think the "conventional wisdom" on book cover design simply results in too many samey looking products in a crowded market.

If you come back to these pages, I'll report on how the experiment is progressing.
My Pact with the Goblin Queen - book cover
...
My Pact with the Goblin Queen - text cover

5 books by Zsolt Kerekes
Amazon Apple

Barnes & Noble Google Hoopla Libby Smashwords

my books and publication dates

The Remote - a novel by Zsolt Kerekes The Remote - Dec 2025
the Goblins are Coming! - book cover the Goblins are Coming! - Oct 2024
temporary book cover image Jamie and the Tree Troll Jamie and the Tree Troll - Aug 23
My Pact with the Goblin Queen - book cover My Pact with the Goblin Queen - Oct 2023
book cover kindle edition of Alexander Woyte and the Goblins (2023) Alexander Woyte and the Goblins - Feb 2023
book cover - Alexander Woyte and the Pirates Alexander Woyte and the Pirates (and Goblins) - Apr 2023
Princess Laura and the Unsuitable Dragon Suitors Princess Laura and the Unsuitable Dragon Suitors - May 2023
..
The Remote - a novel by Zsolt Kerekes

The Remote

a novel by Zsolt Kerekes

will be published December 2025

theremote.uk
..

goblinsearch.com, concept, stories, design and text copyright © 1999 to 2024 Zsolt Kerekes